Baayfall Fashion is Spiritual Lifestyle Clothing.
Fallou is BaayFall Fashion’s CEO, designer, and stylist. After emigrating to the US from Senegal in 2013, she launched Baayfall Fashion with $192 and a single vendor table, selling customized hats, original screen-printed t-shirts, and one-of-a-kind garments and accessories on 125th Street in Harlem.
Baayfall Fashion quickly grew from one table to six, then to a brick-and-mortar storefront. That led to numerous editorial features, and a 2022 presentation at Harlem Fashion Week. Today, Fallou’s Harlem atelier creates custom tailoring, screen printing, hand-painted garments, and unique accessories for celebrities, activists, and everyday people across New York City and around the world.
Baayfall is more than clothing. It’s a spiritual lifestyle that guides every aspect of Fallou’s creative process. The Baayfall are a tribe in Senegal founded and led by Fallou’s great-great grandfather, Maam Cheikh Ibrahima Fall. Centering love, hard work, and community, Baayfall Fashion reflects the values and history of the Baayfall themselves, and Fallou’s own family legacy.
Baayfall Fashion is fashion that uplifts, reminding those who choose to wear it how powerful they are as human beings. As Fallou herself says: "IF YOU CAN MAKE THE OUTSIDE LOOK ROYAL, YOU CERTAINLY HAVE IT INSIDE YOU."
The Baayfalls is a 2017 oil painting by celebrated African-American artist Jordan Casteel, inspired by Baayfall Fashion’s early days as a vendor on 125th Street in Harlem. The work was displayed at both the Museum of Modern Art and the New Museum, and in 2019 NYC’s High Line commissioned a 1,400 square-foot mural of The Baayfalls that was on view in the park through 2021.
Painted by Jordan Casteel in 2018, Fallou depicts Baayfall Fashion’s founder when she opened her Harlem storefront that same year. The piece was purchased by music legends Alicia Keys and her husband Swizz Beats, and is now part of the Dean Collection, one of the most important assemblages of work by African-American artists in the world.
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